The International Cultures Celebration is the ideal marketing platform for reaching families from the segmented cultural markets, or the vast multi-cultural community in the New York and tri-state area, while being recognized by mainstream and cultural media and Adding To Your Bottom Line!

The International Cultures Expo-Fest, occurring on Sunday, June 17, 2001(Father's day!) in New York City, consists of many National and Corporate tented Villages with main stages, ongoing cultural performances and presentations, informational booths, cultural foods, music, costumes and dancing.

The International Cultures Parade, occurring Sunday, September 9, 2001 in New York City, consists of thousands of performers from the tri-state area representing unique cultures from all over the world to thousands of spectators. The Parade is an unforgettable educational and cultural experience.

We invite your company to tap the sales and marketing power of our unique event by becoming an Official Sponsor. Your fully integrated package of primary benefits includes:

Title, Main Stage. Performers from multi-cultural communities all over the tri-state area draw thousands of attendees to our main stages. The focus of the International Cultures Celebration is the Main Stage, which would be given the name of your company ensuring you a dominant presence throughout the Celebration.

Parade Float. Sponsor or Co-sponsor the most magnificent floats in New York City Parade history. Your company banners will be displayed proudly on your float as it travels down the parade route.

NYC Block Villages. Participate in the transformation of New York City blocks into cultural villages. Reach the entire multicultural community or segmented markets by locating your pavilion within the international village or a specific cultural village. Each village consists of 8-20x20 Pavilions, 1-40x20 stage with sound system, 18-10x10 kiosks and welcome to the (Company—Village) signs at the ends of the block.

Sampling, Display, Distributing and Gathering Surveys. Your centrally located (20x20) Tented Pavilion, which will be decorated to reflect specific cultures, is the ideal venue for your sales force to interact with customers and provide hands-on demonstrations of your products and services.

Signage. Eye-catching floats, decorated cultural pavilions, main stages and block village entrances will attract spectators and participants to look at and remember your company signage.

Guaranteed Visibility. Your logo in well over five million prints—cultural and mainstream print, radio and television media, posters, flyers, special guest invitations and signage!

In short, the International Cultures Celebration offers a platform to Increase Your Customer Base, Build Brand Loyalty, and Add to Your Bottom Line!

Here’s how:

Point-of-Sale Promotions. Drive Sales and Increase Market Share with point-of-sale offers such as International Cultures Celebration T-shirts with proofs of purchase.

Sales Incentives. Drive sales by offering incentives (i.e. coupons) to purchase your products and services to spectators and participants of the International Cultures Celebration.

Access to our Memberships Database. We will mail your company literature, coupons, etc to our entire membership database or specific segments of the database, at cost.

Impactful Client Entertainment. Spend quality time with our key (customers, retailers, etc.) in a high-prestige environment. Your sponsorship includes 100 VIP passes to each event. VIP passes not only include free admission to the events, but a T-shirt and refreshments at the hospitality pavilion. Additionally, your sponsorship provides you the first priority to tickets for our Saturday night reception (September 8, 2001) at the United Nations featuring three international superstars and Parade Grand Marshals. Currently, we are in negotiations with Ricky Martin, Gloria Estefan and other internationally recognized performers.

And, as a community event, The International Cultures Celebration is priced to encourage participation by businesses of all sizes. The fee for this package is very affordable (please see attached Plan with schedule fees).